Here's
how to make our stories yours
Level 1: For minimum (quick
and easy) customization, just search our story for all references
to “YourCo” and other text in brackets ([ ]),
and replace them with names and information specific to your
company.
Level 2: To make
the story more specifically about your company, follow the “Tips
for customizing…” document that comes free of
charge with each story. For example, here
is the tips document for our story “Getting ‘engaged’.”
Level 3: Max customization
requires rearranging the basic elements of our article as
context for a new story, centered on your company’s
specific actions and policies and the comments of your own
people. Buy our story and you get the right to tailor
it yourself, using or paraphrasing any part of the original.
Or you can hire us for the job, and we’ll have the
original writer do it for a reasonable fee, which we’ll
negotiate (see “Prices”).
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